FOUND IN OUR OCTOBER 2026 SITE REVIEWS
Unfinished pages left live
Template text, blank fill-ins like _ years, and designer notes published on the real site. Homeowners notice, and it undercuts the years of work behind it.
Local search for established trade contractors
Years of skilled work. Page two on Google.
Your crew has the experience. Your online presence should reflect it. Torvello helps established contractors improve their Google visibility, strengthen their websites, and make it easier for homeowners and builders to request estimates.
The free review is a short video of what's visible from the outside: your Google listing, your website, and where you appear for a search in your area. It points out opportunities. It isn't a full ranking diagnosis.
VancouverCamasBattle GroundRidgefieldBrush PrairieWashougalPortland metro
excavating contractor vancouver wa
Oct 30, 2026
#1
Excavation & land clearing 5.0 · 15 reviews
#2
ListingNo rating shown
0 reviews#3
ListingNo rating shown
0 reviews#4
Excavating contractor 4.5 · 18 reviews
#19
Local excavating contractor 4.9 · 7 reviews
Hard to findWhat we find
What we often find on contractor sites
Good crews often have online profiles that undersell them. These are the patterns that come up most in our reviews, and most of them are straightforward to fix.
COMMON WITH ESTABLISHED CREWS
Quiet review profiles
Many contractors with happy customers simply never ask for reviews. A steady flow of recent, real reviews helps homeowners trust you, and reputation is one of the signals Google considers.
COMMON ON SMALLER SITES
Services that aren't spelled out
If your site and profile don't clearly say you install septic systems or clear lots, searchers and Google have less to go on. Clear service pages, with real detail about the work and where you do it, fix that.
More estimate requestsfrom people already searching for your trade
Visibility for profitable jobsthe services you actually want more of
Found by homeowners and buildersin the towns you already work in
Experience shown accuratelyyears, crews and completed projects
Fewer missed inquiriescalls and forms that reach you
Clear reportingyou see exactly what was done each month
How Google ranks
How Google decides who shows up on the map
Google says local results are based mainly on three things. One of them nobody can change. The other two are where the work happens, with no guaranteed formula.
Relevance
Accurate Google Business Profile categories, services and descriptions, plus useful website content, help Google understand what you offer and match you to the right searches.
WE WORK ON: categories, services, service pages
Distance
Google considers how close the searcher is to your business. No website page or profile edit changes that, and we won't pretend it does.
WE WORK ON: nothing here, and we'll say so
Prominence
Reviews, reputation, links from other sites and your broader presence online can all contribute to how well known Google considers you. None of it guarantees a position.
WE WORK ON: review requests, listings, website quality
Source: Google Business Profile Help, "Tips to improve your local ranking on Google". Bars show how much of each factor our work can influence.
Services & pricing
Start with a focused project. See the work before committing monthly.
Written scope, clear deliverables, and progress you can see. Every line below is something we actually do.
Start hereOne-time project
7-Day Visibility Sprint
$950 one time
For contractors who want to see real, defined work before any monthly commitment.
- 01Google Business Profile and website auditA prioritized list of what to change first, and why it matters for estimate requests.
- 02Up to 5 profile improvementsApproved by you and within Google's policies: categories, services, service areas, hours, description, photos, links.
- 03Review-request workflowTemplates for asking customers after each job. Any outreach to past customers happens only with your authorization and the right consent.
- 04One defined website fixUp to 2 hours, agreed in writing. For example: remove placeholder text, fix a broken page or form, or add click-to-call.
- 05Lead tracking and contact-form checkWe look for places inquiries can slip through, like a form nobody receives, and recommend fixes.
- 06Walkthrough video and 30-day planEvery change we made, and what to do next.
- Timeline
- 7 business days, starting once we have all access, information and approvals
- Scope
- Written and agreed before work starts
- Credit
- $250 toward your first Core Search month if you sign within 14 days of completion
Some Google profile edits go through Google's own verification or review, which we don't control. The Sprint fixes what's visible now. Ranking changes take longer to judge.
MonthlyOngoing work
Core Search
$1,500 / month
For established contractors who want steady visibility for their profitable services and fewer missed inquiries.
First 30 days: setup
- 01Google Business Profile optimizationCategories, services, hours, areas, description, photos and links, done within Google's policies.
- 02Review workflowsRequests after each job, plus reply templates you approve before anything is posted.
- 03Technical website improvementsIndexing, mobile layout, page titles, internal links, contact details and the path to requesting an estimate.
- 04Local citationsYour key listings (Bing, Apple Maps, Yelp, relevant trade directories) checked for the same name, address and phone.
- 05Lead trackingForm tracking and a call-tracking setup, so you can see where inquiries come from.
Every month after
- 062 substantial pages, new or improvedReal service information, completed project details and locations you genuinely serve. No mass-produced city pages.
- 07Profile and review upkeepProfile updates, review requests running, replies drafted for your approval.
- 08Ongoing technical checksBroken links, indexing and form problems caught and fixed within scope.
- 09Monthly report and 30-minute callWhat we did, what changed in visibility and inquiries, and next month's priorities.
- Term
- 3 months to start, then month to month with 30 days' notice
- Billing
- Monthly, first month upfront
- Separate
- Paid software, ad spend and major website redesigns, quoted only if you want them
Results depend on your market, competition and history. We report what we did and what moved, without guaranteeing rankings or lead volume.
Need more than Core Search? Larger custom packages are available for qualified clients, scoped to your services and territory.
Ask about a custom packageApplicable sales taxes are calculated separately and shown on your invoice.
How it works
From first look to first fix
Free
60-second video
We search your main trade and town, then record what's visible: your listing, your website, and where you appear for that search.
15 minutes
Quick call
Which jobs pay best, which towns matter, and whether search is worth it for you. If it isn't, we'll tell you.
7 business days
Sprint
We complete the written scope and walk you through every change in a video.
Your decision
Decide
Keep the fixes and stop there, or move to monthly Core Search with $250 credited if you sign within 14 days.
Who we work with
Built for the trades
We start with contractors whose customers search Google before they pick up the phone.
01Excavation02Septic install & pumping03Grading & site prep04Land clearing
05Concrete & paving06Demolition07Sewer & drain08Tree service
Roofing, HVAC, remodeling or another high-value service trade? Ask. We take a small number of these where we can do good work.
About Torvello
Founder-led, focused, and straight with you
I'm Nathan, and I run Torvello from Vancouver, WA. Torvello is new and deliberately small. You work directly with me, from the first video to the monthly report.
What you get is personal attention, detailed research on your own listing and market, and work that's scoped in writing before it starts. You'll see specific observations about your business before you pay anything.
- No ranking guarantees.Nobody controls Google. We commit to the work we scope, delivered on time.
- No fake or paid reviews.Only real customers, asked the right way. Breaking Google's review rules can lead to removed reviews or profile restrictions.
- You own everything.Your website, Google profile, tracking and content stay in your name.
- Transparent deliverables.Every project and month has a written list of what we'll do, and a report of what we did.
- No unnecessary commitments.The Sprint is one-time. Core Search starts at 3 months, then runs month to month.
FAQ
Questions contractors ask
Can you get me to #1 on Google Maps?
No one can honestly promise that. Rankings depend partly on where each searcher is standing, and nobody controls Google's systems. What we promise is the scoped work: an accurate, complete profile, a review-request process that runs, and clear pages for the services you want more of.
How fast will I see results?
Website fixes and profile updates are visible as soon as they're made, usually within the Sprint week. Some profile edits wait on Google's review first.
Search visibility is different. Changes from pages, reviews and listings build over time and usually take months to judge. Your monthly report shows what we did and what's moving, so you're not guessing.
Do I have to sign a long contract?
No. The Sprint is a one-time project. Core Search has a 3-month starting term, since pages and reviews need time to evaluate, then continues month to month with 30 days' notice.
What do you need from me?
Manager access to your Google Business Profile, access to your website, the services and towns you want more work in, and some photos from real jobs. Expect about an hour in the first week, then a 30-minute call each month.
Will you write reviews or post as me?
We never write or buy reviews. We help you ask real customers. Replies to reviews are drafted for you to approve, and nothing is posted under your name without your OK.
I already have a web guy or agency.
That's fine. If they already handle your Google profile, reviews and service pages, you may not need us, and we'll say so. If your site was built and then left alone, we can work alongside whoever hosts it.
Do you work outside Clark County?
Our focus is Clark County and the Portland metro, where we know the towns and can check results from your real service area. Contractors elsewhere in Washington or Oregon are welcome to ask.